Wisconsin Union

The Association of College Union International Magazine said this about the Wisconsin Union brand: “The Wisconsin Memorial Union has found a way to achieve a balance by branding itself separately from the university and playing on the union’s tradition. The union’s web site contains the university and union logos, and the logos are clearly different. The presence of the university’s logo evokes prestige and history, while the union’s logo creates a feeling of growth and happiness. The feeling the union’s logo evokes is more persistent on the site, but one cannot help but notice the connection to the university as a whole.”